Curriculum

 Digital Marketing

Module-1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Why is Digital Marketing Important?
  • Traditional VS Digital Marketing 
  • Key Terms and Concepts in Digital Marketing

Module-2: Website and SEO

  • Creating a Website: Basic Principles and Techniques
  • Understanding Search Engine Optimization (SEO)
  • On-Page and Off Page Optimization Techniques
  • Keyword Research and Analysis
  • Technical SEO
  • Measuring and Monitoring SEO Performance

Module-3: Social Media Marketing

  • Introduction to Social Media Marketing
  • Facebook Marketing: Setting up and Managing a Facebook page
  • Advertising on Facebook, and Facebook Analytics
  • Instagram Marketing: Setting up and Managing an Instagram Business Account, Instagram Advertising, and Instagram Analytics
  • X (Twitter) Marketing: Setting up and Managing X Account
  • LinkedIn Marketing: Setting up and Managing a LinkedIn Company Page
  • Threads Marketing: Setting up and Managing a Threads Account

Module-4: Pay Per Check Advertising

  • Introduction to Pay Per Click Advertising
  • Google ADS: Setting up and managing Google Ads account, Creating effective ads, measuring and monitoring performance

Module-5: Email And Marketing Automation

  • Introduction to Email Marketing
  • Building an email list and creating effective email campaigns
  • Email Marketing Automation And Behavioral 
  • Measuring and Monitoring email marketing performance

Module-6: Content Marketing and Video Marketing

  • Introduction to Content Marketing
  • Creating a Content Strategy and Developing Engaging Content
  • Video Marketing: Creating videos on content and using videos on social media 
  • Measurement and Monitoring of Content marketing

Module-7: Analytics and Data

  • Introduction Analytics and Data
  • Understanding Web Analytics and Key Performance Indicators
  • Setting and using Google Analytics 
  • Measuring and Monitoring Website and Marketing Performance

Module-8: Strategy and Planning

  • Develop and Digital Marketing Strategy
  • Planning and Budgeting For A Digital Marketing Campaign
  • Evaluating And Refining a Digital Marketing Campaign