Curriculum

Externship Program - Digital Marketing

Module-1: Introduction to Digital Marketing
  • What is Digital Marketing?
  • Why is Digital Marketing Important?
  • Traditional VS Digital Marketing 
  • Key Terms and Concepts in Digital Marketing
Module-2: Website and SEO
  • Creating a Website: Basic Principles and Techniques
  • Understanding Search Engine Optimization (SEO)
  • On-Page and Off Page Optimization Techniques
  • Keyword Research and Analysis
  • Technical SEO
  • Measuring and Monitoring SEO Performance
Module-3: Social Media Marketing
  • Introduction Social Media Marketing
  • Facebook Marketing: Setting up and managing a Facebook page
  • Advertising on Facebook, AND Facebook Analytics
  • Instagram Marketing: Setting up and managing an Instagram Business Account, Instagram Advertising, AND Instagram Analytics
  • Twitter Marketing: Setting up and Managing a Twitter Account
  • LinkedIn Marketing: Setting up and Managing a LinkedIn page
Module-4: Pay Per Check Advertising
  • Introduction to Pay Per Click Advertising
  • Google ADS: Setting up and managing Google Ads account, Creating effective ads, measuring and monitoring performance
Module-5: Email And Marketing Automation
  • Introduction to Email Marketing
  • Building an email list and creating effective email campaigns
  • Email Marketing Automation And Behavioral 
  • Measuring and Monitoring email marketing performance
Module-6: Content Marketing and Video Marketing
  • Introduction to Content Marketing
  • Creating a Content Strategy and Developing Engaging Content
  • Video Marketing: Creating videos on content and using videos on social media 
  • Measurement and Monitoring of Content marketing
Module-7: Analytics and Data
  • Introduction Analytics and Data
  • Understanding Web Analytics and Key Performance Indicators
  • Setting and using Google Analytics 
  • Measuring and Monitoring Website and Marketing Performance
Module-8: Strategy and Planning
  • Develop and Digital Marketing Strategy
  • Planning and Budgeting For A Digital Marketing Campaign
  • Evaluating And Refining a Digital Marketing Campaign